In the simplest terms, a copywriter writes marketing copy in the aim of making a sale. A content writer writes copy to educate, inform, and entertain. Clear as mud? Read on!
Outbound marketing is stale. Influencer marketing is dead. So what's left? Inbound marketing through excellent content, that's what!
Can you believe it? 5 years ago today, I launched the new Content Ghost site and opened for business. It was a daunting prospect, but it has turned out to be a gamble that paid off! A special thank you to all of our clients, past and present, who have made this possible. I'll raise … Continue reading Content Ghost Is 5 Years Old!
Research shows that laying out your online writing in specific patterns can yield better results, in terms of the reader experience.
It's just kind of hard to avoid some filler words. Somehow, they crop up and, for all intents and purposes, they're kind of fun!
It's always a good idea to take a look at what your readers are actually interested in reading about! So we did!
Writing content isn't an exact science but what always helps is having tools to make the road a little smoother.
4 years ago, Content Ghost was born. It’s been a great ride! Here’s to hoping that the next four years are as great! Stay tuned to our SPECIALS page for some upcoming DEALS!
Here’s a fact: you might have the time to write blogs but the real problem is that you don’t know how to get it done efficiently. Result? It seems like a massive drain on your time, with difficult to pinpoint return on investment. But there are ways you can speed your efforts along to ensure that you’re not staring at a blank screen.
I wish I could say it was because my book was being published. Heck, no! I’m talking about something much more simple but ever so impactful.