In the simplest terms, a copywriter writes marketing copy in the aim of making a sale. A content writer writes copy to educate, inform, and entertain. Clear as mud? Read on!
What’s the Difference Between Copywriting and Content Writing?
Blogging for Business 101: Why It Matters?
Outbound marketing is stale. Influencer marketing is dead. So what's left? Inbound marketing through excellent content, that's what!
Content Ghost Is 5 Years Old!
Can you believe it? 5 years ago today, I launched the new Content Ghost site and opened for business. It was a daunting prospect, but it has turned out to be a gamble that paid off! A special thank you to all of our clients, past and present, who have made this possible. I'll raise … Continue reading Content Ghost Is 5 Years Old!
Do You Write in a F-Shaped Pattern or a Z-Shaped Pattern?
Research shows that laying out your online writing in specific patterns can yield better results, in terms of the reader experience.
Writing Tip: Avoid the Sort of, Kind of, Very Long Flow of Filler Words
It's just kind of hard to avoid some filler words. Somehow, they crop up and, for all intents and purposes, they're kind of fun!
Top 5 Posts at Content Ghost EVER!
It's always a good idea to take a look at what your readers are actually interested in reading about! So we did!
A Few of My Favourite Writing Tools
Writing content isn't an exact science but what always helps is having tools to make the road a little smoother.
Our 4th Birthday!
4 years ago, Content Ghost was born. It’s been a great ride! Here’s to hoping that the next four years are as great! Stay tuned to our SPECIALS page for some upcoming DEALS!
How—and Why—to Find the Time to Blog
Here’s a fact: you might have the time to write blogs but the real problem is that you don’t know how to get it done efficiently. Result? It seems like a massive drain on your time, with difficult to pinpoint return on investment. But there are ways you can speed your efforts along to ensure that you’re not staring at a blank screen.
My Writing Life Changed on November 12
I wish I could say it was because my book was being published. Heck, no! I’m talking about something much more simple but ever so impactful.
Content Ghost 
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